As we are getting closer to the day of solar eclipse, people in and around Pakwach plus all those in Uganda are now counting days which are less than a week! The expectation is in each and every one in the country plus those who specifically came to witness the one in a lifetime event. Therefore it is the tourism sector along with the tour operators’ responsibility to ensure that all visitors enjoy and have a nice stay during this memorable solar eclipse period.
According to the Chairman of AUTO- Association of Uganda Tour Operators, Boniface Byamukama says that over 30,000 tourists are expected to come to Uganda and all the accommodations in and around the viewing area are fully booked.
This is the peak season of the month as people have an opportunity of marketing the country as an ideal place that one should visit to see the magical solar eclipse.
It begun long time before eclipse became a common word to everyone in the world. “We started discussing about the eclipse event when we were in a World Travel Market (WTM) in London telling it to the potential customers/ tourists because by then Uganda was identified as the country with the best view of this coming solar eclipse!” he said.
“This promotion which was even made at the international Tourism Board conference in Germany and Berlin was mainly marketing Uganda as a prime destination but also emphasizing that some regions within the country will have a clear view of the eclipse because they lie directly in its path.” He added.
“We were mainly selling Uganda as a destination but those who showed further interest in other specific tourist attractions were referred to different tour operators who would satisfy their very best needs” The chairman of AUTO said.
The “We” which is marketing Uganda at the international tourism affairs includes Tour operators, Ministry of Tourism, wildlife and Antiquities, The Tourism Board among others
Boniface said that at the end of the two world forums, tour operators went on with the marketing mainly through social medias. “We had also tried to inform people about the event through the Face book, our websites and later the press”
Silently, different tour companies also came in and promoted the country by introducing the eclipse tour packages.
One of the tour operators said that the idea in these packages is very simple and they are not so different from the normal itineraries but instead they make sure that on 3rd of November that person will be in Murchison falls National Park which is one of the identified areas with a perfect view of the eclipse.
Sights and Sounds
Begumisa Wilber from Africa Adventure Safaris said that the best plan is to arrange a 12-15 days itinerary including visits to other destinations within the country such as Bwindi and Queen Elizabeth National park among others. “Most of the visitors are arriving within the country on 1st November” He went on and said that arrangements were not all that way easy as the government and UWA did not invest much as we expected, given the chances this magical event had brought towards our country specifically its tourism sector. “It would have brought over a thousand visitors who could start other investments within the country.” He added
Nevertheless, Bwamukama says that they expected around 30,000 visitors but now, there about 10,000 tourists which are even more than what AUTO expected. We are looking forward to receiving at least 20,000 visitors since we had marketed the resource. That is the main reason as to why hotels and tour companies have full bookings and also stake holders in the sector have used this chance to take benefit from the extras.
“Some hotels have expanded but putting up more premises so as to accommodate more people however other new hotels have been put in place to also take advantage of this once in a life time event” he said.
Para Safari lodge is among the accommodations that have expanded so that they accommodate more visitors, and also Pakuba Lodge which was still under construction has been completed in time so that it accommodates a flood of tourists.
Amusingly, the much investing due to the eclipse is not only to companies and lodges in and near the places with a clear view, but also lodges and other enterprises in other places within the country such as Kyaninga Lodge which is situated in Fort portal- western Uganda. Through the social media, they are marketing an eclipse view event as one will be able to see magnificent and beautiful phenomenon over the Rwenzori Mountains before the sunsets. Still there some clients who pass over at there lodge to watch the event.
Benefits
Bwamukama says that for anyone in the tourism sector to benefit in the eclipse event, it depends on how fast he or she started promoting the event. “Those who begun earlier will highly benefit and those who started late will share a small benefit” he said.
He also revealed that some tour companies have made more booking of about 150 visitors by one company. This sounds like a small number but it’s quite a big number for a tour company to receive such bookings on a single event.
Some companies in Uganda with agents in different countries where most of these tourists come from made their work easy by only making ground preparations of reserving lodges, meals and transport means. This revealed that not only tour operators benefited from the 3rd November total solar eclipse but also other businesses are boosted by the event.
Anthony Njeroge- the country manager of Aero link that offers flights to some country’s prime destinations said that he has already laid several strategies to tap the eclipse occasion.
“We have now made a promotional offer of two flights each day from 1st to 3rd November from Entebbe to Pakuba which is a few hour drive to the viewing place but we shall go back to the normal schedule after those days” He said
However, people are reserving the booking for the flights, but still they are not yet fully booked. Njoroge said that most of the visitors wish to transfer by road to the best viewing places of Pakwach, Arua among other places which are in the path of the eclipse.
However, he is hopeful about the return. “We expect a lot of bookings after the eclipse as many people will wish to explore other destinations in Uganda there by yearning for the quickest means to those places as one way of minimizing their time in the pearl of Africa- Uganda ” He added. As the once in a life time event comes closer, the tourism industry now ready and well equipped to receive the visitors within the country.